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Seed investors in consumer and retail

79 firms in the directory fund consumer and retail companies at seed. Firms funding companies with a product in market and early revenue, priced on traction rather than multiples.

Where these firms are

  • California 17
  • United States, state not given 9
  • New York 7
  • United Kingdom 4
  • Canada 3
  • India 3

Head office location. Most firms invest well outside it.

#ANGELS

Venture capital

San Francisco, CA, United States


Stages

SeedSeries A

Sectors

Software & Internet · Healthcare & Life Sciences · Financial Services · Consumer & Retail

Angel investing collective founded by former Twitter executives backing early-stage tech startups with an emphasis on underrepresented and women founders.

1843 Capital

Venture capital

United States


Stages

GrowthSeedSeries ASeries BSeries C

Sectors

Software & Internet · Healthcare & Life Sciences · Financial Services · Consumer & Retail · Transportation & Logistics · Environmental & Safety

Early-stage VC funding the AgeTech and longevity revolution - technology for older adults and caregivers across health, wellness, mobility, fintech and cybersecurity.

accel partners

Venture capital

Palo Alto, California, USA


Stages

GrowthSeedSeries BSeries C

Sectors

Software & Internet · Financial Services · Consumer & Retail · Energy & Utilities

First partner to exceptional teams, backing category-defining companies early.

Algebra Ventures

Venture capital

Cairo, Egypt


Stages

SeedSeries A

Sectors

Software & Internet · Healthcare & Life Sciences · Financial Services · Consumer & Retail · Transportation & Logistics · Education · +1 more

Egypt's leading VC firm partnering with bold founders building transformative, tech-driven companies at scale.

All Iron Ventures

Venture capital

Bilbao, Spain


Stages

SeedSeries A

Sectors

Software & Internet · Consumer & Retail

Multi-stage generalist VC leading seed/Series A rounds in European startups; rebranded to Acurio Ventures in 2024.

Alta Ventures

Venture capital

Monterrey, Mexico


Stages

GrowthSeedSeries ASeries BSeries C

Sectors

Software & Internet · Healthcare & Life Sciences · Financial Services · Consumer & Retail

Early-stage venture firm backing high-growth Latin American startups, founded to build Mexico's venture ecosystem.

Amino Capital

Venture capital

Palo Alto, USA


Stages

GrowthSeedSeries BSeries C

Sectors

Software & Internet · Consumer & Retail · Education

Data-driven VC backing big-data, machine-learning and network-effect companies from seed to growth.

andreessen horowitz

Venture capital

Menlo Park, California, USA


Stages

GrowthSeedSeries BSeries C

Sectors

Software & Internet · Healthcare & Life Sciences · Financial Services · Consumer & Retail · Energy & Utilities · Media & Communications

Backs innovators building generation-defining technology companies from seed to growth, with a platform model of operational support.

AngelVest天使谷

Venture capital

Shanghai, China


Stages

SeedSeries A

Sectors

Software & Internet · Healthcare & Life Sciences · Financial Services · Consumer & Retail

Angel investor network of 70+ accredited members (Shanghai/Hong Kong/Paris) that invests in and mentors compelling early-stage, Asia-focused startups.

ASA Ventures

Venture capital

Dubai, UAE


Stages

Seed

Sectors

Consumer & Retail · Media & Communications

Venture firm combining VC, PE, incubator and accelerator models to back seed-stage UAE/MENA startups (32 investments); firm's domain now appears repurposed as a content site.

Bjergegaard

Venture capital

Copenhagen, Denmark


Stages

SeedSeries A

Sectors

Software & Internet · Consumer & Retail · Food & Beverage · Energy & Utilities

Early-stage venture firm investing in Danish/Nordic startups at seed and Series A.

Blockchain Capital LLC

Venture capital

San Francisco, United States


Stages

GrowthSeedSeries ASeries BSeries C

Sectors

Consumer & Retail · Energy & Utilities · Media & Communications

One of the oldest crypto-dedicated VC firms; invests across the crypto stack (DeFi, infrastructure, consumer, gaming, identity) from seed through growth.

Boston Harbor Angels

Venture capital

Boston, Massachusetts, United States


Stages

GrowthSeedSeries ASeries BSeries C

Sectors

Healthcare & Life Sciences · Consumer & Retail · Materials & Chemicals

Angel investor group providing early-stage funding and mentorship to high-growth companies (member-driven equity investing rather than a pooled fund).

BrandProject LP

Venture capital

Toronto, Canada


Stages

Pre-seedSeedSeries A

Sectors

Healthcare & Life Sciences · Consumer & Retail · Food & Beverage

Acts as an operational co-founder backing founders building category-defining consumer companies grounded in real consumer insight, from pre-seed to Series A.

Brentwood Associates

Venture capital

Los Angeles, CA


Stages

GrowthSeedSeries BSeries C

Sectors

Consumer & Retail

Los Angeles growth-equity firm partnering with consumer and essential-services companies to accelerate growth and build category leaders.

Brightside

Venture capital

Toronto, Ontario, Canada


Stages

Pre-seedSeedSeries A

Sectors

Software & Internet · Healthcare & Life Sciences · Consumer & Retail · Education

Early-stage fund backing founders building technology that disrupts incumbents in foundational, everyday consumer industries across North America.

Bullish

Venture capital

New York, NY, United States


Stages

SeedSeries A

Sectors

Consumer & Retail · Food & Beverage

A hybrid venture fund and full-stack brand/creative agency that invests in early-stage consumer companies and then serves as their lead brand and go-to-market partner (Peloton, Casper, Harry's, Warby…

bValue Fund

Venture capital

Warsaw, Poland


Stages

GrowthSeedSeries ASeries BSeries C

Sectors

Software & Internet · Healthcare & Life Sciences · Consumer & Retail · Environmental & Safety

Backs exceptional CEE technology founders from seed through growth, running the region's first dedicated growth equity fund alongside its early-stage vehicles.

Bynd Venture Capital

Venture capital

Lisbon, Portugal


Stages

Pre-seedSeed

Sectors

Software & Internet · Consumer & Retail · Environmental & Safety

Self-described 'only truly Iberian VC', investing pre-seed and seed in AI/software, consumer and sustainability startups based in Spain and Portugal.

Canyon Creek Capital

Venture capital

Santa Monica, CA, United States


Stages

SeedSeries A

Sectors

Software & Internet · Healthcare & Life Sciences · Consumer & Retail · Energy & Utilities · Education

Inflection-point seed/pre-Series A investor backing companies with demonstrated market adoption that are not yet ready for a traditional Series A.

Capital Innovators

Venture capital

St. Louis, MO, United States


Stages

Pre-seedSeedSeries A

Sectors

Software & Internet · Consumer & Retail

Runs a 12-week equity accelerator plus a managed venture fund, scaling early-stage tech and consumer startups from the St. Louis ecosystem outward.

Cayuga Venture Fund

Venture capital

Ithaca, NY, United States


Stages

SeedSeries A

Sectors

Software & Internet · Healthcare & Life Sciences · Consumer & Retail

The longest-running venture fund in Upstate New York, backing early-stage companies tied to the Cornell/Ithaca innovation ecosystem across eight successive funds (CVF VI targeted $100m).

China Growth Capital

Venture capital

Beijing, China


Stages

GrowthSeedSeries BSeries C

Sectors

Software & Internet · Healthcare & Life Sciences · Financial Services · Consumer & Retail

Backs founders from seed to early growth across China's tech sectors, managing both RMB and USD funds.

Claritas Capital

Venture capital

Nashville, TN, United States


Stages

GrowthSeedSeries BSeries C

Sectors

Software & Internet · Healthcare & Life Sciences · Financial Services · Consumer & Retail · Industrials & Manufacturing · Media & Communications · +1 more

Nashville alternative investments firm pairing a multi-stage venture practice with build-to-suit and credit-tenant real estate development.

Cogito Capital

Venture capital

Toronto, Ontario, Canada


Stages

GrowthSeedSeries ASeries BSeries C

Sectors

Software & Internet · Consumer & Retail · Industrials & Manufacturing · Energy & Utilities · Media & Communications · Real Estate

Invests internationally in technology companies enabling digital transformation of mature industries, pairing capital with market-entry advisory (sister vehicle Cogito Ventures does early stage).

CREANDUM

Venture capital

Stockholm, Sweden (offices in Berlin, London and San Francisco)


Stages

Pre-seedSeedSeries A

Sectors

Software & Internet · Healthcare & Life Sciences · Financial Services · Consumer & Retail

Backs European technology founders early - 'before it's obvious' - and supports them from seed through scale (portfolio includes Spotify, Klarna, Depop, Factorial).

crosslink capital

Venture capital

Menlo Park, CA, USA


Stages

SeedSeries A

Sectors

Software & Internet · Consumer & Retail

Partners with early-stage founders building category-defining tech companies, leveraging its 'Alpha' founder/CEO network.

DILA Capital

Venture capital

Mexico City, Mexico (also Miami, FL)


Stages

GrowthPre-seedSeedSeries BSeries C

Sectors

Software & Internet · Consumer & Retail

Network-driven, value-add venture fund providing capital plus strategic and operational support to Latin American and US-Hispanic founders across four funds.

Empactful Capital

Venture capital

United States


Stages

GrowthSeedSeries ASeries BSeries C

Sectors

Software & Internet · Healthcare & Life Sciences · Consumer & Retail

Backs proven, rapidly growing healthcare-tech companies with proprietary IP and demonstrated financial ROI.

Encomenda Smart Capital

Venture capital

Barcelona, Spain


Stages

Pre-seedSeedSeries A

Sectors

Software & Internet · Consumer & Retail

Entrepreneur-led seed fund backing early-stage Spanish/Portuguese digital startups with capital and an angel network, from pre-seed through seed.

Faith Capital Holding

Venture capital

Kuwait City (Sharq), Kuwait


Stages

SeedSeries A

Sectors

Software & Internet · Consumer & Retail

Backs founders building long-term value in e-commerce and tech across the region and internationally.

FASHION CAPITAL

Venture capital

Paris, France


Stages

Pre-seedSeedSeries A

Sectors

Software & Internet · Consumer & Retail

Paris VC (Fashion Capital Partners) dedicated to early-stage fashion & luxury technology, combining capital with a hands-on partner mentoring program.

FinSight Ventures

Venture capital

Palo Alto, California, USA


Stages

GrowthSeedSeries BSeries C

Sectors

Software & Internet · Financial Services · Consumer & Retail

Long-term partner to visionary founders with an ownership mindset, flexibility and discipline.

First Row Partners

Venture capital

Pacific Northwest, USA


Stages

Pre-seedSeed

Sectors

Software & Internet · Consumer & Retail · Energy & Utilities · Media & Communications

Arts-based approach backing pre-seed founders where technology gives superpowers to creators and brand builders.

Greater Colorado Venture Fund

Venture capital

Durango, Colorado, USA


Stages

Pre-seedSeedSeries A

Sectors

Consumer & Retail

The nation's first rural-focused VC (now branded Howdy Partners), writing $250K-$500K first checks into early-stage rural Colorado startups aligned with community values; Fund I $17.5M, Fund II $25M.

Greycroft

Venture capital

New York, USA


Stages

GrowthSeedSeries BSeries C

Sectors

Software & Internet · Consumer & Retail · Energy & Utilities

New York/Los Angeles VC investing across AI-driven software, consumer brands and climate technologies; 900+ investments, 26 unicorns.

Hambro Perks

Venture capital

London, United Kingdom


Stages

GrowthSeedSeries BSeries C

Sectors

Software & Internet · Healthcare & Life Sciences · Financial Services · Consumer & Retail · Environmental & Safety

Backs transformative businesses across multiple growth phases; Hambro Perks rebranded to Salica Investments.

Indicator Ventures

Venture capital

Boston, Massachusetts, USA


Stages

Pre-seedSeed

Sectors

Software & Internet · Healthcare & Life Sciences · Financial Services · Consumer & Retail

Backs high-velocity founders at the pre-seed and seed stage.

IvyCap Ventures Advisors Private Limited

Venture capital

Mumbai, India


Stages

GrowthSeedSeries BSeries C

Sectors

Software & Internet · Healthcare & Life Sciences · Financial Services · Consumer & Retail · Education

Backs founders from premier institutions across early-to-growth-stage Indian startups.

JAL Ventures Fund

Venture capital

Herzliya, Israel


Stages

GrowthSeedSeries ASeries BSeries C

Sectors

Software & Internet · Consumer & Retail · Environmental & Safety

Provides expansion capital to fast-growing, revenue-generating Israeli technology companies with scalability potential.

39 more seed investors in consumer and retail

Listed by name and head office. Full profiles are in the searchable directory.

  • LocalGlobe · London, United Kingdom
  • Maven · Palo Alto, California, United States
  • monashees · Sao Paulo, Brazil
  • NewDo Venture · San Mateo, California, United States
  • Platanus Ventures · Santiago, Chile
  • Rhodium · Herzliya, Israel
  • SAMURAI INCUBATE INC. · Tokyo, Japan
  • Signal Peak Ventures · Salt Lake City, UT, USA
  • Social Leverage · Scottsdale, AZ, United States
  • SWS Venture Capital · Los Angeles, CA, USA
  • true ventures · San Francisco, CA, USA
  • Union Labs Ventures · San Mateo, California, US
  • Walden Venture Capital · San Francisco, CA, USA
  • Watertower Ventures · Beverly Hills, California, USA
  • Zane Venture Fund · Atlanta, GA, USA
  • 707 Billion Capital · Seattle, USA (also UAE, Singapore, India)
  • Amplify.LA · Los Angeles, California, USA
  • Bling Capital · Miami, Florida, USA
  • Bridge Investments · United States
  • Chiratae Ventures · Bengaluru, India
  • Expansion Venture Capital · New York, NY, USA
  • Firestartr · London, United Kingdom
  • GFR Fund · San Francisco, California, USA
  • Hummingbird Ventures · London, United Kingdom
  • Initial Capital · London, UK / Austin, USA
  • Jungle Ventures · Singapore
  • Lykos Capital · United States
  • Lyra Ventures · Singapore
  • Microtraction · Lagos, Nigeria
  • Overton Venture Capital · New York, New York, USA
  • Peterson Ventures · Salt Lake City, Utah, USA
  • Precedo · Paradise Valley / Scottsdale, Arizona, United States
  • REFASHIOND Ventures · New York, NY, USA
  • RRE Ventures · New York, USA
  • Rubicon Venture Capital · San Francisco, CA, USA
  • Silicon Gardens · Slovenia
  • Slingshot Ventures · Amsterdam, Netherlands
  • Surge · Bengaluru, India
  • Tanglin Venture Partners · Singapore

What seed rounds price at

US market medians, so you can see where a term sheet sits against the market rather than only against the firm offering it.

  • Median pre-money valuationNot publishedThe report plots seed on this chart but does not label a value for either year; we do not estimate it.
  • Median round size$3M · $3.5M in 2025

PitchBook-NVCA Venture Monitor, Q2 2026 (As of June 30, 2026), page 10. Figures are United States medians across all sectors; this report does not break valuations out by sector, so these are not sector-specific.

Twenty of these are worth your time. The rest are not.

A sector list tells you who invests here. It does not tell you which of them writes cheques your size, at your stage, right now. Run the free valuation and we rank this list against your own numbers, then show you how many fit before you pay anything.

Other stages in consumer and retail

Other sectors

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Counts are as of 2026-09-27; the list above is loaded live, so it can differ if firms have been added or removed since. Sector and stage focus is as stated by the firm. Firms wanting a correction can get in touch.